Dec 092011
 

Five possible ways the sale of the Toronto Maple Leafs to Rogers Communcations and Bell Canada Enterprises will affect hockey fans in Canada. 

5. Get ready to see a lot of Larry Tanenbaum. With rivals Rogers and Bell owning the same amount of the ownership pie (37.5% each) they’re effectively neutered in terms of power around the board table. They also have to try and sustain their relationship by playing nice with each other, which probably translates to focusing on turning their new content (Leafs, Raptors, Toronto FC, Toronto Marlies) into greater technology sales. All of this is to say the two companies will look to Tanenbaum (25% owner) to take the visible, hands-on leadership role of the franchise. In many ways, Tennenbaum becomes the Leafs defacto owner, supported with Rogers and Bell money. He also becomes the scapegoat if things (aka profits, not championships) don’t go according to plan.

4. Get ready to see more Leafs content on Sportsnet and TSN. Although, given how much Leafs content there already is, this might not be as noticeable as you think.

3. Get ready to see a lot more Rogers/Bell advertising and products featuring Toronto Maple Leafs content. What will be interesting to watch is if a backlash is created by shoving the Leafs down the throats of people across the country.

2. Get ready to hear more about media wars with the Leafs in Toronto. With Rogers and Bell ownership, expect Sportsnet and TSN to get greater, privileged access to the Leafs. Expect breaking news to come through a Rogers or Bell platform, rather than, say The Toronto Sun. Covering the Leafs has officially become a two-class system. If you thought Brian Burke and Ron Wilson were difficult with the press before, think again. This should make for some entertaining viewing.

1. Say goodbye to Hockey Night in Canada. Whatever people outside of Ontario may think of the Toronto Maple Leafs, they remain the biggest television draw for CBC.  If you think Rogers and Bell are going to allow their rival, the CBC, to profit from Leaf games, think again. When the CBC hockey rights expire in 2014, watch for CTV (owned by Bell) to become Canada’s hockey destination on Saturday nights.

THOUGHTS ON THE FLY

  • Addendum to the Leafs talk – the over/under on this new Leafs ownership arrangement remaining stable is probably five years. I can’t see Bell and Rogers co-existing long-term.
  • One more Leafs thought – this ownership change doesn’t bring the Leafs any closer to winning the Stanley Cup.
  • I don’t care what people are saying out of Montreal – the Canadiens don’t need Tomas Kaberle if Andrei Markov is 100%. Meanwhile, Jaroslav Spacek should help a Carolina team that has young puckmovers on the blueline, but could use someone who knows how to play in his own zone.
  • It’s a lot of fun watching Flyers games, but until they can figure out how to defend without Chris Pronger in the lineup, Philadelphia can’t be considered a post-season threat.
  • One thing Steve Yzerman has in common with most people – he doesn’t like Pierre Maguire, Keith Jones and Mike Milbury either.
  • Speaking of the Lightning, they’re 4-9 since that fateful game against the Flyers on November 9th. They’ve only scored more than three goals in three of those 13 games.
  • There is absolutely nothing wrong with Artem Anisimov’s goal celebration. Wish there was more of this in the NHL. The fact that Steve Downie left the bench though should warrant a suspension.
  • Rookie goalie Matt Hackett has looked good in his NHL debut so far for the Minnesota Wild. He’s the first goalie since the WHA/NHL merger to start his career with over 100+ shutout minutes. If Hackett continues to look NHL-capable, do the Wild deal one of their goalies (Josh Harding or Nik Backstrom) for some added scoring? New Jersey, Tampa Bay, Colorado could all use the goaltending help.
  • If the NHL Realignment was in place, here’s your current first round playoff matchups: Philadelphia-Washington; Pittsburgh-New York Rangers; Florida-Buffalo; Boston-Toronto; Minnesota-St. Louis; Chicago-Detroit; Phoenix-Los Angeles; Vancouver-San Jose.
  • Little known fact – fans who attend Columbus Blue Jacket home games can request through Twitter music to be played in the arena during stoppages in play. (Editor’s note: The Canucks do something like this too. Tweet a tune or something. – J.J.)
  • Speaking of Columbus, Ten Minute Misconduct takes coach Scott Arniel to the woodshed.
  • If you missed it, here’s Katie Baker’s weekly rundown of the NHL on Grantland.

Hey folks, we’re moving days. Find the Out of Town Notebook on Tuesdays now rather than Fridays.

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