Mike Gillis, the NHL, and Social Media: Help Us Help You
As we all discovered a few days ago, Canucks GM Mike Gillis became the first NHL executive to join Twitter. And just like J.J., I too hope we hear more about the team from the armchair GM that DOES make the decisions. But what I’m hoping beyond anything is that Gillis understands that Twitter is not just another route to distribute the message, but an avenue to become conversationally engaging and by extent, an active participant in “social” media. Why does this matter, you ask? Consider the current number of sources to obtain information about the Canucks on Twitter: T.C....
